Essays about: "Market-orientation"

Showing result 1 - 5 of 69 essays containing the word Market-orientation.

  1. 1. Governing Urban Agriculture: : Internal, External and Contextual Factors

    University essay from KTH/Urbana och regionala studier

    Author : Lila Fillion; [2021]
    Keywords : Urban agriculture; Governance; Market-orientation; Sustainable urban development;

    Abstract : ElectriCITY, a citizenship-driven economic association aims at making Hammarby Sjöstad the most climate-friendly district in Sweden. Their next step is to integrate urban agriculture into the neighborhood. Urban agriculture is, by definition, growing or producing food in a city. READ MORE

  2. 2. Organization strategic orientation: Special focus on Community banks and Generation Z

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Abdul Aziz Sukkar; Omar Hawasli; Sam Al-samman; [2020]
    Keywords : Strategic orientation; Brand orientation; Market orientation; Generation Z; Community bank;

    Abstract : Research Question: What is the strategic orientation that community banks in Sweden adopt? What are the Gen Z preferences concerning these strategic orientations? Purpose: By using two different methodological approaches, the objective of this study is to answer two questions concerning the organization’s strategic orientation. Essentially, the authors have conducted a qualitative study to explore the strategic orientation which community banks in Sweden adopt. READ MORE

  3. 3. Between Personal and Professional : Swedish journalists' perception of professional ethics in the wake of the #MeToo movement

    University essay from Södertörns högskola/Journalistik

    Author : Linnea Åsfjäll; [2020]
    Keywords : #MeToo; activism; journalism culture; professional ethics; professional identity; Sweden;

    Abstract : This thesis is a qualitative study that examines the correlation between the activist movement #MeToo and the possible effects it had on journalists’ professional conduct with regard to ethics, through the theoretical framework of journalism culture and patriotic journalism. The analysis is based on six semi- structured interviews with journalists that were involved in publications during the height of the #MeToo movement in Sweden. READ MORE

  4. 4. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Celina Johansson; [2020]
    Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

  5. 5. Marknadsorientering bland lantbruksföretag : en litteraturstudie kring marknadsorientering och dess relevans för svenska lantbruksföretag

    University essay from SLU/Department of People and Society

    Author : Christian Gustafsson Valtersson; [2019]
    Keywords : Marknadsorientering; lantbruksföretag; värdeskapande; lönsamhet; konkurrenskraft; market orientation;

    Abstract : Svenska lantbruksföretag agerar idag på en global marknad med allt ökande konkurrens och krav på effektivitet. Enligt utredningar på uppdrag av regeringen så behövs det en ökad kunskap om marknaden för att kunna stärka företagens lönsamhet och konkurrenskraft (Statens offentliga utredningar 2014). READ MORE