Essays about: "Market-orientation"

Showing result 1 - 5 of 79 essays containing the word Market-orientation.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : JOMAH ABOU SAIF; [2023]
   Keywords : Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

   Abstract : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. READ MORE

4. 3. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
   Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE

5. 4. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Hannes Högmark; Axel Jönsson; [2023]
   Keywords : Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

   Abstract : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. READ MORE

6. 5. The dual aspects of supplier contribution in sustainable innovation: Yes or No?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mehran Aslaniyan; Golzar Daneshzad; [2022]
   Keywords : Human capital specific investments; Supplier sustainable innovation contribution; Learning capacity; Market orientation; Absorptive capacity; TCE; RET;

   Abstract : Companies are increasingly motivated to deal with the issue of sustainability not just from a moral standpoint, but also because these issues may be a major root of innovation. To achieve these sustainable innovations, the number of manufacturers who invest in specific resources has been increasing. READ MORE