Essays about: "Market-orientation"

Showing result 16 - 20 of 79 essays containing the word Market-orientation.

  1. 16. How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ilse van de Haar; Cecilie Pedersen Broberg; Ifigenia Doshoris; [2019]
    Keywords : Artificial Intelligence; Spotify; Music Industry; Brand and Market Orientation Matrix; STP model; Business and Economics;

    Abstract : Purpose - The aim of this paper is to analyze Artificial Intelligence in the music industry in order to provide an indication of how Artificial Intelligence is expected to continue impacting the connection between the consumer and the brand. Design/methodology/approach - The study is based on a qualitative single case study method and it discusses how Spotify has incorporated Artificial Intelligence into its practices supportive of its branding strategy. READ MORE

  3. 17. Marknadsorientering hos lantbruksföretagare : en enkätstudie om konsument och konkurrenskraft

    University essay from SLU/Dept. of People and Society

    Author : Louise Berger; [2019]
    Keywords : Marknadsorientering; svenska lantbrukare; konkurrenskraft;

    Abstract : Svenskt lantbruk utgörs av kunniga producenter av jordbruksprodukter, men för att kunna vara lika konkurrenskraftiga som sina kollegor i Europa är det viktigt att inte endast tänka på produktionsfaktorer, utan även ha ett marknadsorienterat synsätt. Detta innebär att det även är viktigt att ha en bred kompetens inom området marknadsorientering, marknadsföring och exponering mot slutkonsument (privatpersoner). READ MORE

  4. 18. Commercialization and Audit quality : Evidence from Chinese audit market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Tang Shihao; Shen Shen; [2019]
    Keywords : Commercialization; Audit quality; Market orientation; Customer orientation; Process orientation; Auditor independence; Auditor competence;

    Abstract : In recent years, the commercialization of the audit market has become more and more apparent, which is an inevitable trend. After the Enron scandal broke out, researches about commercialization and audit professions, audit quality have arisen. Most of these studies are focus on western audit firms. READ MORE

  5. 19. Victoria’s Secret: Are Tables Turning in Heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elsa Perpiñá Subiñas; [2019]
    Keywords : Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

    Abstract : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. READ MORE

  6. 20. BIG DATA WITHIN INNOVATION PROCESSES: A Quantitative Study of Fortune 200 Global Companies

    University essay from Göteborgs universitet/Graduate School

    Author : Sofie Persson; [2018-08-02]
    Keywords : Big data; big data analytics; market orientation; innovation processes; pre-development activities; innovative productivity;

    Abstract : Background: The importance of innovation simply continues to stagger. Albeit, many firms continue to struggle in the launch of new technologies that meet the objectives of successful innovation. As a result, the life cycles of innovations are shortened and inadequate returns endure. READ MORE