Essays about: "Market-orientation"

Showing result 6 - 10 of 79 essays containing the word Market-orientation.

  1. 6. Strategic Orientations and Brand Portfolio Management – A FMCG Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Julia Herma Cornée Dorothée Bosveld; Linnéa Nordmark; [2022]
    Keywords : Strategic Orientation; Brand Orientation; Market Orientation; Brand Portfolio Management; Strategic Brand Management; FMCG; B2C; Business and Economics;

    Abstract : .... READ MORE

  3. 7. Internal Market Orientation : A Remedy for Employees not Being Prioritized During a Merger and Acquisition?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mattias Lönnberg; Erica Permert; [2022]
    Keywords : Internal Market Orientation; Mergers and Acquisitions; Employee Satisfaction; Employee Retention; Communication;

    Abstract : This case study has researched the internal market orientation (IMO) in relation to a merger and acquisition (M&A) situation. Research within these two areas has been done to a great extent on their own. However, the combination of the two has not been made previously. READ MORE

  4. 8. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Christensen; Alexander Bengtsson; [2021]
    Keywords : High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

    Abstract : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. READ MORE

  5. 9. Innovative behavior of tourism micro-firms in the time of Covid-19 : Exploring the major factors that drive tourism innovations amid Covid-19 in a micro-firm context within the Swedish tourism sector

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Yijun Zheng; [2021]
    Keywords : micro-firms; tourism innovation; innovative behavior; Dalarna; Sweden; Covid-19.;

    Abstract : This study investigates tourism micro firms’ innovative behavior amid the time of global pandemic Covid-19 within the geographical context of Dalarna County in Sweden. Moreover, this study explores the major factors that drive tourism micro firms for innovation during the pandemic. READ MORE

  6. 10. Governing Urban Agriculture: : Internal, External and Contextual Factors

    University essay from KTH/Urbana och regionala studier

    Author : Lila Fillion; [2021]
    Keywords : Urban agriculture; Governance; Market-orientation; Sustainable urban development;

    Abstract : ElectriCITY, a citizenship-driven economic association aims at making Hammarby Sjöstad the most climate-friendly district in Sweden. Their next step is to integrate urban agriculture into the neighborhood. Urban agriculture is, by definition, growing or producing food in a city. READ MORE