Essays about: "Marketa Urbanova"

Found 2 essays containing the words Marketa Urbanova.

  1. 1. Japan’s Legacy of Technology in the Digital Era : A Mixed Methods Analysis of the Competitive Advantage of the IoT sector in Japan

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Marketa Urbanova; [2018]
    Keywords : Japan; IoT; ICT; technology; digital era; competitive advantage; nation; Social Sciences;

    Abstract : The purpose of this thesis is to investigate whether Japan achieves a competitive advantage through digital technologies in order to enhance its socio-economic prosperity in this highly connected world. The author analysed the competitive advantage of Japan’s ICT sector with a particular focus on IoT through Porter’s Diamond Model of National Competitive Advantage. READ MORE

  3. 2. Successful Personal Branding on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thea Slind; Marketa Urbanova; [2016]
    Keywords : Personal Branding; Social Media; YouTube; Brands; Social Sciences;

    Abstract : This thesis investigates the phenomenon of personal branding on social media and, in particular, it examines how successful YouTubers create and build their personal brand via content. The thesis provides valuable input to the existing literature on personal branding, which is predominantly found in self-help books and articles by self-proclaimed gurus within personal branding. READ MORE