Essays about: "Marketer-generated content"

Found 2 essays containing the words Marketer-generated content.

1. 1. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Landgren; Martina Lidberg; [2021]
   Keywords : eWOM; managing negative eWOM; proactive strategies; reactive strategies;

   Abstract : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. READ MORE

3. 2. How User-generated content can be used to reveal the brand identity and image gap

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Annika Björlin-Delmar; Gustav Jönsson; [2015-06-22]
   Keywords : User-generated content; Marketer-generated content; Brand identity; Brand image; Social media; Instagram;

   Abstract : .... READ MORE