Essays about: "Marketing Appeals"

Showing result 1 - 5 of 26 essays containing the words Marketing Appeals.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 2. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  4. 3. Consumer preferences for graphic, structural, and information elements on recycled paper-based package : Gender, age, and education differences

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Andrea Čabajová; Jakub Košík; [2022]
    Keywords : Recycled paper-based packaging; Recycled material; Graphic; structural; information elements; Consumers preference; Experiment;

    Abstract : Objective: Nowadays, the increasing pressure pushes companies to behave more environmentally friendly. Indeed, packaging made from recycled fibres can represent an essential advantage for firms in the packaging industry if it is designed in a way that appeals to consumers. READ MORE

  5. 4. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sarah Fraß; Luana Walter; [2021]
    Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

    Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE

  6. 5. “Attitude is a little thing that makes a big difference” : Exploring the impact of marketing appeals on sustainable consumption

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anton Rask; [2021]
    Keywords : marketing appeals; sustainability marketing; sustainable consumption; green marketing; appeals;

    Abstract : In today’s society, companies engage in sustainable efforts to lower the impact consumption has on the environment. To emphasize these efforts, companies utilize sustainable marketing to gain consumers’ attention. READ MORE