Essays about: "Marketing B2B"
Showing result 21 - 25 of 153 essays containing the words Marketing B2B.
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21. Investigating Perceive Value in B2B Setting
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE
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22. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. READ MORE
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23. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE
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24. Key components of building customer trust in the space industry : An investigation of the future of satellite applications
University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, UppsalaavdelningenAbstract : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. READ MORE
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25. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE