Essays about: "Marketing Capabilities"

Showing result 1 - 5 of 33 essays containing the words Marketing Capabilities.

  1. 1. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mixalis Drakoularakos; [2018]
    Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

    Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

  2. 2. Managing the Innovation Paradox of Exploitation andExploration in R&D : Is measurement of innovation the key to promoteexploration?

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : MICHELLE KARLSSON; CHARLOTTE VESTERLUND; [2018]
    Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership;

    Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous researchadvocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE

  3. 3. Data to Insight, A Sense Making Perspective in Business Intelligence and Analytics

    University essay from Lunds universitet/Institutionen för informatik

    Author : Arbab Shahbaz Khan Kasi; Sonny Urbanski; [2018]
    Keywords : Data; Insight; Business Intelligence; Analytics; Sense Making; Business and Economics;

    Abstract : Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. READ MORE

  4. 4. Sustainable Business for ABB Motors and Generators

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Axel Kullander; Johan Malmberg; [2018]
    Keywords : Industrial Marketing; Network Identity; Focal Startup; Network Context; Network Horizon; Sales Channels; Baseload Power; Geothermal Power; Smart Grids; Grid Stabilization; Electrical Machines; Wind Power;

    Abstract : The market for large motors and generators has experienced a decreased demand during the last couple of years following the drop in oil prices in 2014. This follows significant investment in the sector by different actors in 2005-2014, which has resulted in an oversupply of large motors and generators on the market. READ MORE

  5. 5. The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Luisa Cunha; Delila Kidanu; [2017]
    Keywords : Customer engagement; customer experience; digital marketing; digital transformation; experience economy; post-purchase phase;

    Abstract : Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital capabilities to transform this data into knowledge, companies can offer better products and personalized experiences. READ MORE