Essays about: "Marketing Capabilities"

Showing result 1 - 5 of 52 essays containing the words Marketing Capabilities.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Sustainable Business for ABB Motors and Generators

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Axel Kullander; Johan Malmberg; [2018]
    Keywords : Industrial Marketing; Network Identity; Focal Startup; Network Context; Network Horizon; Sales Channels; Baseload Power; Geothermal Power; Smart Grids; Grid Stabilization; Electrical Machines; Wind Power;

    Abstract : The market for large motors and generators has experienced a decreased demand during the last couple of years following the drop in oil prices in 2014. This follows significant investment in the sector by different actors in 2005-2014, which has resulted in an oversupply of large motors and generators on the market. READ MORE

  3. 3. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mixalis Drakoularakos; [2018]
    Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

    Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

  4. 4. Managing the Innovation Paradox of Exploitation andExploration in R&D : Is measurement of innovation the key to promoteexploration?

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : MICHELLE KARLSSON; CHARLOTTE VESTERLUND; [2018]
    Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership;

    Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous researchadvocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE

  5. 5. Data to Insight, A Sense Making Perspective in Business Intelligence and Analytics

    University essay from Lunds universitet/Institutionen för informatik

    Author : Arbab Shahbaz Khan Kasi; Sonny Urbanski; [2018]
    Keywords : Data; Insight; Business Intelligence; Analytics; Sense Making; Business and Economics;

    Abstract : Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. READ MORE