Essays about: "Marketing Capabilities"

Showing result 6 - 10 of 81 essays containing the words Marketing Capabilities.

  1. 6. The blueprint on how to achieve sustainable growth in an emerging DTC company

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joachim Silber; [2022]
    Keywords : Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

    Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE

  3. 7. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

  4. 8. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Blomberg; Linus Mautner; [2022]
    Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE

  5. 9. Detecting Furniture in Images Based on Neural Network Models

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jiayan Yang; [2022]
    Keywords : ;

    Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

  6. 10. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE