Essays about: "Marketing Communication Evaluation"
Showing result 11 - 15 of 26 essays containing the words Marketing Communication Evaluation.
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11. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE
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12. Mobile Money in developing markets : What should Mobile Money providers consider when trying to drive activity from the already registered user base?
University essay from KTH/Hållbarhet och industriell dynamikAbstract : For the past decade, there has been many innovations made to the mobile phone and new features such as payments have been added to the mobile phone’s capabilities. East Africa is the region with the fastest uptake and highest adoption rates of mobile money in the world. READ MORE
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13. Indicating relationship success : finding new agricultural Business-to-Business partners by evaluating the potential for relationship success
University essay from SLU/Dept. of EconomicsAbstract : When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. READ MORE
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14. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
University essay from Avdelningen för företagsekonomiAbstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE
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15. Examining Internet and E-commerce Adoption in the Music Records Business in Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikationAbstract : Context: Information Communication Technologies (ICT) and its related applications are increasingly penetrating all spheres of individual, organizational, and societal aspects of everyday life in the developing economies and Africa as well. The Internet is emerging as an important technology for commerce and business. READ MORE