Essays about: "Marketing Communication Evaluation"

Showing result 16 - 20 of 26 essays containing the words Marketing Communication Evaluation.

  1. 16. How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget

    University essay from IHH, Företagsekonomi

    Author : Johan Rubertsson; Alexander Unger; [2011]
    Keywords : Market segmentation; Value-creation; Brand activation; Strategic marketing planning; Internal marketing; Product development; Market communication; Evaluation process;

    Abstract : Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. READ MORE

  3. 17. Social Media Marketing : A case study of Saab Automobile AB

    University essay from Institutionen för ekonomi och informatik

    Author : Malin Fridolf; Alem Arnautovic; [2011]
    Keywords : Social media; marketing communication; Saab; marketing integration; marketing;

    Abstract : Background and problem discussion: Today companies literally fight for consumers' attention. Competition has forced both marketers and companies to seek new unconventional ways to communicate with the market. This has lead to the development of the phenomenon known as social media. READ MORE

  4. 18. Product-Oriented Environmental Management: : A System for Product Environmental Performance Communication

    University essay from KTH/Industriell ekologi

    Author : Frederico de Lima Ottoni; [2010]
    Keywords : Product Environmental Performance; Environmental Management Systems; Ecodesign; Environment for Business;

    Abstract : This project is an action research study which presents the development of a system for product environmental performance internal communication for the Atlas Copco Tools AB scenario. The study is based on the study of available literature upon product-oriented environmental management systems and the European Integrated Product Policy scheme. READ MORE

  5. 19. Development of an Environmental Management System for Radical Sports Management

    University essay from KTH/Industriell ekologi

    Author : Tove Fritzell; [2010]
    Keywords : Environmental Management System; small business; case study; environmental policy; France;

    Abstract : There are many reasons why smaller businesses should have an environmental management system, but also many difficulties, such as limitations in the time and resources available, and the size of the environmental impacts. How can a small business providing intellectual services make environmental improvements by creating and implementing an environmental management system (EMS)? This report is a case study on how to create an EMS. READ MORE

  6. 20. Quality management of events

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Maria Johansson; [2010]
    Keywords : ;

    Abstract : Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel. READ MORE