Essays about: "Marketing Communication Evaluation"

Showing result 6 - 10 of 26 essays containing the words Marketing Communication Evaluation.

  1. 6. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Samuelsson; [2017]
    Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

    Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

  3. 7. The Emotional Politician - An Empirical Study of Effects of Expression on Vote Intention

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maria Dellbeck-Rajevski; [2017]
    Keywords : Political Communication; Emotional Display; Gender; Ethicity;

    Abstract : Political campaign spending on marketing has been on the rise since the early 2000s. Simultaneously, campaigns are becoming increasingly focused on individual politicians rather than the parties they represent. READ MORE

  4. 8. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

  5. 9. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

  6. 10. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Bålfors; Johan Ståhlspets; [2016]
    Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE