Essays about: "Marketing Concept"

Showing result 1 - 5 of 405 essays containing the words Marketing Concept.

  1. 1. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University; Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

  2. 2. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  3. 3. Wear Beyond Tear

    University essay from Lunds universitet/Industridesign

    Author : Emma Witt; [2021]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : The topic of environmental issues, in relation to clothing consumption, was researched with the intention of contributing to the lessening of its negative effects. The conclusion was that an extended amount of use would result in less need for new production, where most of the emissions come from, thus making the system more efficient resource-wise. READ MORE

  4. 4. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

  5. 5. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sadia Sharmin Prome; [2021]
    Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

    Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE