Essays about: "Marketing Concept"

Showing result 1 - 5 of 437 essays containing the words Marketing Concept.

  1. 1. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Tyledal; Emelie Blennow; [2022]
    Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE

  2. 2. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden

    University essay from SLU/Department of Molecular Sciences

    Author : Aleksej Tarasenka; [2022]
    Keywords : sustainability transition; transformation; niche-regime; MLP; protective space; niche-regime interaction; hydroponics; RAS;

    Abstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE

  3. 3. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  4. 4. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

    University essay from Linköpings universitet/Institutionen för tema

    Author : Dirie Abukar; [2022]
    Keywords : ;

    Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE

  5. 5. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Carlino; Michael Taylor; [2022]
    Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE