Essays about: "Marketing Cooperation"
Showing result 1 - 5 of 79 essays containing the words Marketing Cooperation.
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1. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE
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2. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE
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3. Relationship Marketing and Sustainable Development : A Qualitative Case Study to Explore the Role of Relationship Marketing
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Humanity as for now is living in the future and sustainability issues are the daily challenges for the planet, and not a future problem any longer. The trend for sustainable development is pointing in the wrong direction and the pressure on natural resources is increasing. READ MORE
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4. Vidareutvecklingen av en interaktiv digital skogsägareplan
University essay from SLU/School for Forest ManagementAbstract : Denna studie har genomförts i samarbete med skogsägareföreningen Norra Skog. Syftet med studien var att redogöra för vilka faktorer som spelar roll i markägares beslutsfattande kring skogsskötsel, samt hur deras medlemsapp kan utvecklas i framtiden. Resultatet i studien kommer användas som underlag vid utformningen av nya tjänster i appen. READ MORE
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5. Modelling Customer Lifetime Value in the Retail Banking Industry
University essay from KTH/Matematisk statistikAbstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE