Essays about: "Marketing Department s Influence"

Found 3 essays containing the words Marketing Department s Influence.

  1. 1. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  2. 2. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  3. 3. The relationship between managers and employees in a virtual context

    University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

    Author : Miriam Löfgren; Katarina Lanneborn; [2013]
    Keywords : ;

    Abstract : Abstract Introduction: In today’s global work environment, virtual work has become a useful concept for companies to expand and reach markets around the world. This work setting has both its benefits and challenges for the managers the employees. READ MORE