Essays about: "Marketing Environment for Organizations in IT sector"

Showing result 1 - 5 of 7 essays containing the words Marketing Environment for Organizations in IT sector.

  1. 1. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  2. 2. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  3. 3. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  4. 4. När leder kännedom till handling? : en studie om hur den ekologiska miljömärkningen KRAV kan nå ut till fler konsumenter

    University essay from SLU/Dept. of Economics

    Author : Oscar Palm; Fanny Skoglund; [2013]
    Keywords : KRAV; marknadsföring; kommunikation; sociala medier; målgrupp;

    Abstract : Jordbruket är den mest klimatkänsliga sektorn som både påverkas av och påverkar klimatförändringarna. Ekologiska livsmedel är att föredra ur miljösynpunkt då konstgödsel och bekämpningsmedel inte förekommer i den ekologiska odlingen. KRAV-märkningen är Sveriges mest kända miljömärkning och visar att en vara är ekologisk odlad. READ MORE

  5. 5. Sustainability and organics : an explorative case study of the Swedish organic dairy sector from a sustainability marketing perspective

    University essay from Lunds universitet/LUCSUS

    Author : Sarita Bhagat; [2012]
    Keywords : sustainbility sciences; sustainable marketing; market orientation; organic dairy production; Sweden; Social Sciences;

    Abstract : Organic farming, considered as an agricultural practice, is supported by the CAP as an initiation for promoting environmental friendly method. The CAP supports the growth of a consumer-driven organic market. READ MORE