Essays about: "Marketing Inertia"

Found 3 essays containing the words Marketing Inertia.

1. 1. Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fanny Nilsson; Felicia Schützler; Jennifer Sturedahl; [2019]
   Keywords : Business Development; Digital Innovation; Dynamic Capability; Facebook; Inertia; Marketing Inertia; Marketing Strategy; Organizational Inertia; Social Media;

   Abstract : Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. READ MORE

3. 2. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johan Radojewski; Rebecca Lucander; [2009]
   Keywords : Mobile marketing; inertia; conceptual model; barrier; slow development;

   Abstract : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. READ MORE

4. 3. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Magnus Ahlstedt; [2007]
   Keywords : Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

   Abstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE