Essays about: "Marketing Initiatives of Sponsors"

Found 2 essays containing the words Marketing Initiatives of Sponsors.

1. 1. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : David Arvidsson; Christoffer Hansen Charles; [2016]
   Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

   Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

3. 2. Live Spectators View on Sponsorship in Sporting Events

   University essay from Göteborgs universitet/Graduate School

   Author : Ou Xu; [2015-07-08]
   Keywords : Sporting events; Sports; Live Spectators; Marketing through Sports; Sponsorship; Marketing Initiatives of Sponsors; Identity; Hedonic Consumption; Brand Community;

   Abstract : ABSTRACT This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships are demonstrated linking teams, sponsors and live spectators. READ MORE