Essays about: "Marketing Innovation Implementation"

Showing result 1 - 5 of 26 essays containing the words Marketing Innovation Implementation.

1. 1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

3. 2. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Carl Cardone; Anna Zavjalova; [2023]
   Keywords : Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

   Abstract : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. READ MORE

4. 3. Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Max Källström; Ellie Lynch; [2023]
   Keywords : Artificial Intelligence; Barriers to innovation; Technology Adoption; AI implementation; AI;

   Abstract : As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. READ MORE

5. 4. Closing the loop of human waste: can eco-innovation be the key? Findings from the case study of the LooPi urinal

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Maricruz Vargas Esquivel; [2022]
   Keywords : eco-innovation; eco-toilet; wastewater reuse; circular economy; Vienna; Earth and Environmental Sciences;

   Abstract : The Circular Economy (CE) primary goal is to be capable of "closing the loops" in processes by changing the idea of resources and waste. Eco-innovation ("the introduction of any new or significantly improved product (good or service), process, organizational change or marketing solution that reduces the use of natural resources (including materials, energy, water, and land)" could be a way to encourage industries to develop more solutions with "closed-loop" systems. READ MORE

6. 5. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Tania Schwarzer; [2022]
   Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

   Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE