Essays about: "Marketing MESSAGES"

Showing result 1 - 5 of 130 essays containing the words Marketing MESSAGES.

  1. 1. Hey girl, I just wanted to reach out with this amazing business opportunity. : A study on language used to attract people into a Multi-Level Marketing business.

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Elin Bergquist; [2021]
    Keywords : Multi-Level Marketing; MLM; recruiting;

    Abstract : This study examines the language used by independent distributors in Multi-Level Marketing companies (MLMs) when attempting to recruit new people into the business. Social media posts and messages were read and analysed to identify themes or categories within the data, which each detailed a means used by distributors to recruit new distributors or customers. READ MORE

  2. 2. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Jansson; Udani Pettersson; [2020-07-02]
    Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Christine Valenzuela; [2020]
    Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

    Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

  4. 4. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Meagan Nouis; [2020]
    Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

    Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE

  5. 5. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE