Essays about: "Marketing MESSAGES"
Showing result 6 - 10 of 152 essays containing the words Marketing MESSAGES.
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6. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE
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7. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE
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8. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans
University essay from Stockholms universitet/Tolk- och översättarinstitutetAbstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE
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9. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE
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10. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE