Essays about: "Marketing Management Information Systems"

Showing result 1 - 5 of 23 essays containing the words Marketing Management Information Systems.

  1. 1. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
    Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE

  2. 2. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  3. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Miha Alvesson Due Billing; [2016]
    Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

    Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

  5. 5. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE