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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

3. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

4. 3. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
   Keywords : marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

   Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE

5. 4. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sophie Carlen; Ina Inborr; [2014]
   Keywords : Marketing mix; Needs; Demands; Equestrian; Target group; Lifestyle;

   Abstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE

6. 5. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

   University essay from Avdelningen för företagsekonomi

   Author : Stefan Andres; Nina Prantl; [2012]
   Keywords : Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

   Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE