Essays about: "Marketing Plan Case"

Showing result 1 - 5 of 50 essays containing the words Marketing Plan Case.

1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

3. 2. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

4. 3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 4. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

6. 5. Nationalparken och ELC : en studie i landskap, narrativ och multifunktionalitet

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Sebastian Hahn; [2021]
   Keywords : landskap; nationalpark; ELC; multifunktionalitet; hållbarhet; delaktighet; landskapsförändring; naturskydd; orördhet; vildmark; landscape; national park; wilderness; multifunctional landscape; ELC; sustainability; nature-based tourism; land-use; landscape change; conservation;

   Abstract : I skuggan av Sveriges ratificering av europeiska landskapskonventionen (ELC) undersöks hur nationalparken, som har sina rötter i nationalromantiken, har uppdaterats till en modern tid med nya förutsättningar och krav på landskapet. Den en gång elitistiska skyddsformen har tvingats anpassa sig till en ny värdegrund när det kommer till landskap, hållbarhet, multifunktionalitet och delaktighet. READ MORE