Essays about: "Marketing Plan and Globalization"

Found 2 essays containing the words Marketing Plan and Globalization.

  1. 1. Marketing analysis for future strategic plan

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mahsa Mousarezaei; [2016]
    Keywords : marketing analysis; SWOT analysis; strategic marketing plan;

    Abstract : Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. READ MORE

  3. 2. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE