Essays about: "Marketing Promotions"

Showing result 11 - 15 of 29 essays containing the words Marketing Promotions.

1. 11. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
   Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

   Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE

3. 12. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
   Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

   Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

4. 13. Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites

   University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

   Author : Ela Danieli; [2016]
   Keywords : Social Media; Social Media Marketing; Social Media Marketing System; E-commerce; B2C; Social Commerce; S-commerce; Online Purchase Intentions; Trust; Social Trust;

   Abstract : The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. READ MORE

5. 14. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

   University essay from Akademin för textil, teknik och ekonomi

   Author : Elena Ilicheva; [2015]
   Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

   Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE

6. 15. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dahl; Anna Johnsson; [2015]
   Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

   Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE