Essays about: "Marketing Promotions"

Showing result 21 - 25 of 29 essays containing the words Marketing Promotions.

  1. 21. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mimmie Blomberg; Jessica Wennerstein; [2012]
    Keywords : The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

    Abstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE

  3. 22. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE

  4. 23. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  5. 24. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

  6. 25. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE