Essays about: "Marketing Promotions"

Showing result 26 - 29 of 29 essays containing the words Marketing Promotions.

1. 26. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
   Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

   Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE

3. 27. Marketing and Facebook : How fashion companies promote themselves on Facebook

   University essay from Företagsekonomiska institutionen

   Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
   Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

   Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE

4. 28. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

   University essay from Institutionen för teknik och samhälle

   Author : Abid Naeem; Ssebunnya Henry; [2010]
   Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

   Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

5. 29. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Esther Nzungwa Leander; [2009]
   Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

   Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE