Essays about: "Marketing Strategy Standardization and Adaptation"

Showing result 1 - 5 of 17 essays containing the words Marketing Strategy Standardization and Adaptation.

1. 1. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

3. 2. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

4. 3. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tyll Wuerfel; Ellen Weiler; [2016]
   Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

   Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

5. 4. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

6. 5. The international marketing strategy of grocery retailers – the strategy of adaptation and standardization

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Anna Tseltsova; Katharin Bohnert; [2015]
   Keywords : Retail internationalization; retailing marketing mix; grocery retailer; adaptation; standardization; international marketing strategy; consumer portrait; psychic distance; physical distance;

   Abstract : Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. READ MORE