Essays about: "Marketing Strategy in Education"

Showing result 1 - 5 of 31 essays containing the words Marketing Strategy in Education.

  1. 1. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  3. 2. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development

    University essay from Linköpings universitet/Institutionen för tema

    Author : Juliane Kraskes; [2022]
    Keywords : Planetary Boundaries; Social Boundaries; Universities; Sustainable Development; Strategy;

    Abstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE

  4. 3. Trust Builder Bitcoin : Cryptocurrencies as Marketing Tools beyond Functionality in the Exemplary Application Sector Online Sex Shops

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Sarah Palurovic; [2021]
    Keywords : Bitcoin; Crypto Currencies; Bitcoin as a Marketing Tool; Online Sex Shop Marketing; Trust building; Brand Extension;

    Abstract : Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. READ MORE

  5. 4. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  6. 5. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE