Essays about: "Marketing Thesis s"
Showing result 16 - 20 of 785 essays containing the words Marketing Thesis s.
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16. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE
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17. Swedish Tech Startups: Growth strategies and challenges they face during expansion.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Nowadays, we have seen a tremendous improvement in technology, as stated by Almega.Se, (2021), the era of digitalization has helped many companies increase productivity, reduce costs, and expand to new markets. There has been a massive increase in start-ups, especially in the tech industry. READ MORE
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18. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Erica Kim Stenström Isabelle Örnbratt (96/11/06) (01/03/31) Title: The Evolution of Technology and its Effect on Consumption Supervisor: Edward Gillmore Keywords: Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE
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19. A Peer-fect Website Marketing Strategy
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE
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20. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans
University essay from Stockholms universitet/Tolk- och översättarinstitutetAbstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE