Essays about: "Marketing Thesis sample about online shopping"
Found 3 essays containing the words Marketing Thesis sample about online shopping.
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1. Digital Customer Experience Matters
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE
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2. Online trust : A study about trust in E-commerce
University essay from Institutionen för marknadsföring (MF)Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE
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3. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE