Essays about: "Marketing Thesis sample"
Showing result 11 - 15 of 112 essays containing the words Marketing Thesis sample.
-
11. Customer engagement within low involvement product categories - discovered
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE
-
12. Holoportation: a qualitative study on the NextGen communication channel
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE
-
13. Bayesian Structural Time Series in Marketing Mix Modelling
University essay from KTH/Matematik (Avd.)Abstract : Marketing Mix Modelling has been used since the 1950s, leveraging statistical inference to attribute media investments to sales. Typically, regression models have been used to model the relationship between the two. READ MORE
-
14. The Odd Couple
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE
-
15. Factors Affecting Covid-19 Vaccine Hesitancy in Sweden (2021)
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Authors: Tatev Nazaryan, Nella Karapetyan Supervisor: Fleura Bardhi Date: May 31st, 2021 Course: BUS39 Degree Project in Global Marketing Keywords: Vaccine Hesitancy, Covid-19 Pandemic, Vaccination, Vaccine refusers, Vaccine deniers, Immunization, Social Marketing Thesis Purpose: The aim of this qualitative study is to understand the factors affecting the Covid-19 vaccine hesitancy phenomenon in Sweden. Theoretical Perspective: Our study adopts the Socio-Ecological Model in order to understand what factors affect hesitancy towards the Covid-19 vaccines. READ MORE