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Showing result 1 - 5 of 39 essays matching the above criteria.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE
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3. Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. READ MORE
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4. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden
University essay from SLU/Dept. of Plant Breeding (from 130101)Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE
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5. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. READ MORE
