Essays about: "Marketing Thesis with food products"

Showing result 16 - 20 of 39 essays containing the words Marketing Thesis with food products.

1. 16. Refrigerated Display Unit

   University essay from Lunds universitet/Innovation

   Author : Josefine Eliasson; [2016]
   Keywords : Refrigerated display; Cardboard display; Peltier elements; Power consumption; Exposure; Technology and Engineering;

   Abstract : In today’s competitive food marketing, new innovative ways of standing out in a crowd grows more important by every day. Smurfit Kappa Sweden AB, a leading manufacturer of cardboard, paper and packaging products desired to meet customer demands, displaying refrigerated products in the same manner as non-refrigerated products. READ MORE

3. 17. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

   University essay from SLU/Dept. of Economics

   Author : Martina Hultén; [2016]
   Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

   Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE

4. 18. Assessing the relationship between certifications and farm sustainability : a study of short marketing channels and farmers’ perceptions in Catalonia

   University essay from SLU/Dept. of People and Society

   Author : Miquel Saludas Cohi; [2016]
   Keywords : sustainability; SAFA; DSRP; participatory guarantee systems; agroecology; Catalonia;

   Abstract : The use of voluntary policies with the form of certifications or guarantee systems together with Short Marketing Channels seem a consolidated system aiming at ‘resocialize’ and ‘relocalize’ food chain actors which upon a sustainable food system must be built. In the organic food certifications two different approaches coexist in Catalonia, the European organic third-party certification (CCPAE) and a regional Participatory Guarantee System (PGS). READ MORE

5. 19. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
   Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

   Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE

6. 20. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
   Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

   Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE