Essays about: "Marketing channel evaluation"
Showing result 1 - 5 of 8 essays containing the words Marketing channel evaluation.
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1. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE
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2. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE
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3. Intersport and their sponsored events - A case study of sponsorship relations
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE
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4. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing
University essay from Ekonomihögskolan, ELNUAbstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE
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5. Quality management of events
University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolanAbstract : Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel. READ MORE