Essays about: "Marketing cultures"

Showing result 1 - 5 of 55 essays containing the words Marketing cultures.

1. 1. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

3. 2. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Anton Freij; [2022]
   Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

   Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

4. 3. Positive Marketing of Mental Health Services : A Study on Positive Marketing´s Effect on the General Appeal of Seeking Mental Health Help

   University essay from Umeå universitet/Företagsekonomi

   Author : Chris Niklasson; Corinne Törnqvist; [2022]
   Keywords : Positive marketing; mental illness disorder; stigma; mental health;

   Abstract : Undiagnosed mental illnesses/disorders are a huge worldwide problem, that affect both society and individuals on an economic, social and medical level. The high amount of people with undiagnosed mental illnesses/disorders may originate from various sources, but it usually stems from the general stigma surrounding the mental illness/disorder phenomenon. READ MORE

5. 4. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

   University essay from

   Author : Daniel Neate; [2022]
   Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

   Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

6. 5. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE