Essays about: "Marketing cultures"

Showing result 1 - 5 of 50 essays containing the words Marketing cultures.

  1. 1. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  2. 2. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  3. 3. The importance of buffalo milk in the curd manufacture of Sri Lanka

    University essay from SLU/Department of Molecular Sciences

    Author : Jennifer Hallqvist; [2019]
    Keywords : Sri Lanka; curd; Meekiri; Deekiri; buffalo milk; milk composition; milk fat; fermented milk products;

    Abstract : Sri Lanka is a developing country located south of India, in the Indian ocean. It is a country with multiple cultures, ethnicities and languages, and it is rated as “high” on the Human Development Index (HDI). The total population is 20.9 million, of which 28% are employed in the agricultural primary production. READ MORE

  4. 4. Customer Behaviour Analysis of E-commerce : What information can we get from customers' reviews through big data analysis

    University essay from KTH/Entreprenörskap och Innovation

    Author : Kelvin Soen; Bo Yin; [2019]
    Keywords : Customer behaviour analysis; Online reviews; text analysis; cultures; genders; e-commerce;

    Abstract : Online transactions have been growing exponentially in the last decade, contributing to up to 11% of total retail sales. One of the parameters of success in online transactions are online reviews where customers have the chance to assign level of satisfaction regarding their purchase. READ MORE

  5. 5. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE