Essays about: "Marketing cultures"
Showing result 21 - 25 of 55 essays containing the words Marketing cultures.
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21. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). READ MORE
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22. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE
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23. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. READ MORE
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24. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE
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25. Non-governmental organizations’ impact in a sustainable context : A case study from ActionAid Denmark’s Global Platform Mt. Kenya
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : As the world globalizes and people travel more, volunteering has never been more popular to combine with a cultural exchange. Many countries have volunteers and non-governmental organizations which try to help that country’s vulnerable. READ MORE