Essays about: "Marketing department structure"

Showing result 1 - 5 of 10 essays containing the words Marketing department structure.

  1. 1. What does beef taste like? : a sensory study for development of beef terminology

    University essay from SLU/Department of Molecular Sciences

    Author : Sara Samuelsson; [2020]
    Keywords : Sensory; sensory marketing; beef; Strip Loin; cattle; meat; CATA;

    Abstract : Today, there is no general terminology to describe the sensory properties of beef. Hence, the aim of this study was to develop a terminology to describe the sensory texture, flavour and appearance properties of beef. Attributes describing beef were chosen from earlier studies and a qualitative open discussion. READ MORE

  2. 2. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Joanna Jönsson; Mikaela Zahn; [2018]
    Keywords : Return on Marketing Investment;

    Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

  3. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

  5. 5. Dealing with change:The ethical and organisational challenges of implementing big data practicesin a traditional Danish media company – a CSR study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Scridelli; Jesper Alang-Rasmussen; [2015]
    Keywords : Big data; Media; Corporate Brand Identity; CSR; Corporate Social Responsibility; Ethics of Empowerment; Stakeholder Engagement; Ethics of accountability; Employee Empowerment.; Business and Economics;

    Abstract : Purpose: This study aims at researching how the ethical issues raised by big data practices can be used to motivate internal CSR actions based on stakeholder engagement. Methodology: The study applies a qualitative approach based on a participant observation while the authors were doing an Internship in the innovation department at Aller Media A/S. READ MORE