Essays about: "Marketing department"

Showing result 1 - 5 of 125 essays containing the words Marketing department.

  1. 1. Choice editing for sustainable development : consumer attitudes toward food retailers limiting food choices

    University essay from SLU/Department of Molecular Sciences

    Author : Andrea Biro; Emma Svensson; [2021]
    Keywords : choice restrictions; environment; food retailer strategies; freedom of choice; health; paternalism; perceptions;

    Abstract : Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. READ MORE

  2. 2. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker

    University essay from SLU/Department of People and Society

    Author : Fathima Uvais; Herman Karlsson; [2020]
    Keywords : varumärkesbild; varumärkesidentitet; gårdsbutiker; brand image; brand identity; farm shops;

    Abstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE

  3. 3. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi; Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE

  4. 4. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  5. 5. Assessment of Privacy-preserving Computation Techniques for Marketing Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Timur Kartaev; [2020]
    Keywords : ;

    Abstract : Nowadays, a large number of services require personal information for analy- sis, which brings privacy concerns. Notably, the marketing departments strive for detailed personal information for a more personalized advertising expe- rience. READ MORE