Essays about: "Marketing department"

Showing result 16 - 20 of 81 essays containing the words Marketing department.

  1. 16. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Max Freudenthal; Tedh Olsson; [2019]
    Keywords : Marketing competencies; In-house marketing; Customer insight; Marketing capability gap; Inbound marketing;

    Abstract : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. READ MORE

  3. 17. Data driven marketing : How to gain relevant insights through Google Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jenny Carlsson Ståbi; [2019]
    Keywords : Marketing analytics; Web analytics; Google Analytics; Analysis; Measurement; Data driven; Effects; Insights;

    Abstract : In this report, problems regarding the retrieving, measuring, and analysis of data when analysing marketing effects in the web analytics tool Google Analytics will be discussed. A correct setup, configuration, maintenance, campaign tracking and the understanding of the data in Google Analytics is essential to be able to achieve relevant insights. READ MORE

  4. 18. Activism online : A qualitative study of the social media strategies at UNA Sweden

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Lydia Andersson; [2018]
    Keywords : ;

    Abstract : Social media has in a short period of time become an increasingly big part of peoples’ everyday life. For organisations and companies, it is practically essential today to be active online to be able to survive. READ MORE

  5. 19. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Joanna Jönsson; Mikaela Zahn; [2018]
    Keywords : Return on Marketing Investment;

    Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

  6. 20. Perfect sleep

    University essay from Lunds universitet/Industridesign

    Author : Julia Söderberg; [2018]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : At the time for the starting point of this master thesis, the Electrolux Healthy Home department where at a high extent looking into how a system of products that could communicate with one another could give the user a better experience in the home. Products that where looked into for coupling where for example an air purifier with a robotic vacuum-cleaner, maybe also coupled with any other product that could give the cus- tomer a better experience in the experience area “well-being”. READ MORE