Essays about: "Marketing design"

Showing result 1 - 5 of 492 essays containing the words Marketing design.

  1. 1. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    University essay from Göteborgs universitet/Graduate School

    Author : Winny Apaza; Tasnim Jahan; [2021-06-23]
    Keywords : online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Hekmat Bsirini; Moe Gamil Hashem; Hasitha Gayathri Jayasinghe; [2021]
    Keywords : disruptive innovation - healthcare - business model - digitalization - business model innovation.;

    Abstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE

  4. 4. How to evaluate, select and use methods for improving the user experience of a web platform

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Jonny Strömberg; [2021]
    Keywords : UX; UX research;

    Abstract : Improving the user experience of an extensive existing web system can be a challenging task. There are a number of questions that have to be addressed. READ MORE

  5. 5. Digital Platforms in Healthcare : A Case Study of Adoption and Usage Among Elderly Generations

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Frida Bergström; Tilda Ekman; [2021]
    Keywords : digital healthcare platforms; elderly generations; digital health; digital health platform adoption; digital health platform usage;

    Abstract : Background – Digitalization and the utilization of ICTs in healthcare have revolutionized the healthcare industry through digital healthcare platforms (DHP). ICTs and DHP’s are highly beneficial for those who have the ability to use them, meanwhile increasing the digital segregation for those who cannot, e.g., elderly generations. READ MORE