Essays about: "Marketing in Kazakhstan"

Found 2 essays containing the words Marketing in Kazakhstan.

  1. 1. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

    University essay from Institutionen för ekonomi

    Author : Li Wang; Xin Xiong; [2009]
    Keywords : SuperMap Europe; Marketing; Brand Management;

    Abstract : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. READ MORE

  3. 2. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE