Essays about: "Marketing in ghana"

Showing result 1 - 5 of 18 essays containing the words Marketing in ghana.

1. 1. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Emmanuel Eddy Botchway; [2023]
   Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

   Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

3. 2. A tuber for Ghanaian development: Influence of agro-processing activities in the lives and livelihoods of cassava farmers.

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Cesar Gonzalo Davila Novoa; [2022]
   Keywords : agro-processing; lives; livelihoods; cassava; farmers; agricultural transformation; technologies; farm size; marketing; education; health; infrastructure; women; partnerships.; Business and Economics;

   Abstract : The study explores the influence of agro-processing activities in the lives and livelihoods of cassava farmers in five communities located in four districts in the Ashanti and Volta regions in Ghana. The qualitative research is done by performing thirty-six semi-structured interviews to farmers and stakeholders along the cassava value chain. READ MORE

4. 3. Shared Smartphones – a Tool for Power or Empowerment? : A qualitative study about female microenterprises in Ghana

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Siri Klintberg; Sevana Melkon; [2020]
   Keywords : Female microenterprises; Smartphones; Digital Divide; Feminist Standpoint; Social relations;

   Abstract : Aim – The paper aims to acknowledge female microentrepreneurs' situation, using a feminist perspective, by identifying affecting aspects and factors when relying on borrowing a smartphone in order to run their business. Further, the study will have the United Nations Sustainable Development Goals number 8. READ MORE

5. 4. Integration assessment of regional yam markets in Ghana : a spatial price analysis

   University essay from SLU/Dept. of Economics

   Author : Noah Larvoe; [2015]
   Keywords : autoregressive; impulse response; integration; regional markets; symmetric threshold cointegration; price transmission; yam;

   Abstract : World food price hikes in 2007/2008 and 2012 plunged several people into hunger and poverty in developing countries. The situation stimulated responses from policy makers in some of these countries by trying to boost local production of crops in which they are self-sufficient. READ MORE

6. 5. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
   Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

   Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE