Essays about: "Marketing in shipping company"
Found 4 essays containing the words Marketing in shipping company.
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1. How do ethics in influencer marketing impact consumer behavior?
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE
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2. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry
University essay fromAbstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE
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3. To enhance service performance by using Feedback and Compalint Management operation by involving customers : A case study of container terminal and its customers
University essay from Avdelningen för företagsekonomiAbstract : Purpose The analytical purpose of this thesis is to link theory on how customerinvolvement should strengthen customer relationships, with empirical data on howtheir involvement looks like. The empirical purpose is to explore the importance ofcustomer feedback and complaint management in overall customer involvementprocess. READ MORE
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4. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.
University essay from Handelshögskolan BBSAbstract : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. READ MORE