Essays about: "Marketing initiative"

Showing result 1 - 5 of 34 essays containing the words Marketing initiative.

1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jenny Larsen; Astrid Johansson; [2023]
   Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

   Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

3. 2. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Tamara Hadházi; [2023]
   Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

   Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE

4. 3. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

5. 4. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Egon Axelsson; Jakob Reinholdsson; [2022]
   Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

   Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

6. 5. ‘Fossilfritt Sverige’ : Which Companies Engage with the Climate initiative, and Why?

   University essay from Stockholms universitet/Statsvetenskapliga institutionen

   Author : Justus Vasänge; [2021]
   Keywords : ;

   Abstract : The climate initiative Fossilfritt Sverige, largely comprised of companies, has been advanced as an integral part for the national climate ambition of Sweden becoming a fossil free welfare state by 2045. This paper seeks to explore and provide insights about the relationship between company characteristics, and motives for, voluntary engagement in the initiative. READ MORE