Essays about: "Marketing leakage"

Found 4 essays containing the words Marketing leakage.

  1. 1. Sustainable Tourism Development in Gjirokastra : a current situation analysis

    University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)

    Author : Sara Grevsjö; Mehran Noorzaei; [2014]
    Keywords : tourism; sustainability; sustainable development; tourism development; sustainable tourism; gjirokastra; albania; culture; nature; economy; cultural heritage; world heritage managment; world heritage; turism; hållbarhet; hållbar turismutveckling; turismutveckling; gjirokastra; albanien; kulturarv; världsvarv; hållbar utveckling; kulturarv utan gränser;

    Abstract : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. READ MORE

  3. 2. The Novel Reaction: The Impact of Socially Diverse Imagery on Unintended Audience Members

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amelie Sandström; Cecilia Larsson; [2014]
    Keywords : Social diversity; Norm-breaking; Unintended audience; Extended effects; Marketing leakage;

    Abstract : In this thesis report, the impact of socially diverse imagery in advertising is investigated. To account for the leaking nature of the modern market context, the study centers on effects manifested in unintended target groups. READ MORE

  4. 3. Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Xiaoshuang Pang; Yunpeng Qu; [2010]
    Keywords : marketing innovation; implementation; china; pharmaceutical industry;

    Abstract : Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. READ MORE

  5. 4. Energy effective houses

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Peter Sammelin; [2006]
    Keywords : ;

    Abstract : This thesis is produced in corporation with Älvsbyhus representative in Östergötland. Älvsbyhus is for the moment the largest manufacturer of prefabricated detached timber houses in Sweden. READ MORE