Essays about: "Marketing metrics"

Showing result 1 - 5 of 34 essays containing the words Marketing metrics.

  1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

  3. 2. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

  4. 3. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olimpia Rivera; [2023]
    Keywords : Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

    Abstract : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. READ MORE

  5. 4. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Christoffer Rodell; Theo Örtengren; [2022]
    Keywords : Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

    Abstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE

  6. 5. Viewership forecast on a Twitch broadcast : Using machine learning to predict viewers on sponsored Twitch streams

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Jonas Malm; Martin Friberg; [2022]
    Keywords : twitch; viewership; prediction; regression; machine learning; XGBoost; streaming; distance metrics; feature selection; cross-validation; feature engineering; pre-processing;

    Abstract : Today, the video game industry is larger than the sports and film industries combined, and the largest streaming platform Twitch with an average of 2.8 million concurrent viewers offers the possibility for gaming and non-gaming brands to market their products. READ MORE