Essays about: "Marketing mix in tourism industry"

Showing result 1 - 5 of 7 essays containing the words Marketing mix in tourism industry.

  1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  3. 2. Destination Spa Darkov : A study reviewing options for a full spa experience

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Katerina Spacilova; [2014]
    Keywords : wellness tourism; spa; well-being; ‘destination spa’; nutrition; physical activity; mental balance; Darkov Spa;

    Abstract : Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. READ MORE

  4. 3. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  5. 4. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

    University essay from Avdelningen för företagsekonomi

    Author : Petra Svobodova; Anna Gnyria; [2013]
    Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

    Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE

  6. 5. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE