Essays about: "Marketing mix"

Showing result 1 - 5 of 165 essays containing the words Marketing mix.

  1. 1. SUSTAINABILITY MARKETING COMMUNICATION

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Audrey Maria; [2018]
    Keywords : ;

    Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

  2. 2. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

    University essay from SLU/Dept. of Economics

    Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
    Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

    Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE

  3. 3. The use of Social Media in Marketing Management: : -A Multiple Case Study of B2B Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
    Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

    Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

  4. 4. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  5. 5. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Johansson; Frida Öjerbrant; [2018]
    Keywords : Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

    Abstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE